Corporates view the brand, culture and meaningful community work through Grumpy & Wise as a very attractive means of localised sponsorship distribution.

That their financial support is linked with positive community building and same community innovation is a very rich association for their brand.

They choose the kinds of innovation areas they wish to support, in line with their business area, values and vision. A bank may wish to spread their sponsorship across all business areas whereas, for example, a food production company may wish to support new food innovation startups.

All of this sponsorship funding goes to the startup businesses. Grumpy & Wise makes its money from merchandising and own product sales.